Privacy Policy

Last updated: 6 July 2026

Apex Electrical ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or use our services, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Apex Electrical is a domestic electrical services company providing services across Calderdale, Manchester, West Yorkshire and Lancashire.

• Company name: Apex Electrical
• Email: apexelectricalnw@outlook.com
• Phone: 07955 116236
• Service area: Calderdale, Manchester, West Yorkshire and Lancashire

For data protection enquiries, please contact us using the details above.

2. What Data We Collect

We may collect and process the following personal data:

Information you provide to us

• Name (first and last name)
• Email address
• Phone number
• Property address (when provided as part of an enquiry)
• Details about the electrical work you require
• Any other information you choose to include in messages to us

Information collected automatically

• IP address
• Browser type and version
• Pages visited and time spent on our website
• Referring website addresses
• Device information

See our Cookie Policy for more information about cookies and similar technologies.

3. How We Use Your Data

We use your personal data for the following purposes:

• To respond to your enquiries and provide quotes
• To deliver electrical services you have requested
• To communicate with you about appointments, work progress and completion
• To issue invoices and process payments
• To comply with legal and regulatory obligations
• To improve our website and services
• To send marketing communications (only with your explicit consent)

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: Processing necessary to perform a contract with you or to take steps at your request before entering into a contract
• Legitimate interests: Processing necessary for our legitimate business interests, such as responding to enquiries and improving our services, provided these do not override your rights
• Legal obligation: Processing necessary to comply with applicable laws and regulations
• Consent: Where you have given clear consent for us to process your data for a specific purpose, such as marketing communications

5. Data Sharing

We do not sell your personal data. We may share your data with:

• Service providers who assist us in operating our business (e.g. email hosting, accounting software)
• Professional advisers (solicitors, accountants, insurers)
• Law enforcement or regulatory bodies when required by law

All third parties are required to respect the security of your personal data and to treat it in accordance with the law.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry data: Up to 2 years from the date of enquiry, unless a contract is formed
• Customer data: Up to 7 years after completion of work, for legal, tax and warranty purposes
• Website analytics: As specified in our Cookie Policy

7. Your Rights

Under UK GDPR, you have the following rights:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate or incomplete data
• Right to erasure — request deletion of your personal data in certain circumstances
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — request transfer of your data to another organisation
• Right to object — object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at apexelectricalnw@outlook.com. We will respond within one month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. International Transfers

We do not routinely transfer your personal data outside the United Kingdom. If any transfer becomes necessary, we will ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:

• Email: apexelectricalnw@outlook.com
• Phone: 07955 116236
• Service area: Calderdale, Manchester, West Yorkshire and Lancashire